[ TutGee.com ] Udemy - Product Management - Building Great Products

[ FreeCourseWeb.com ] Product Management: Building Great Products



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Last updated 2/2017

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz

Language: English | Size: 329.42 MB | Duration: 1h 20m



A step-by-step guide to design-led product management



What you'll learn

Identify latent needs in qualitative research. This provides participants with the ability to identify important insights that can become foundational elements.

Think critically about what people want, need, and desire. This provides participants with the ability to be keen observers of behavior and identify hidden or non-obvious opportunities.

Speak confidently about complex and ill-defined ideas. This gives participants the ability to compel and persuade their peers to follow them in a particular strategic direction.

Describe the value of a new product. This provides participants with the language necessary to convince a team – and themselves – that an idea is worth pursuing.

Identify the sequence and pacing of developing and releasing new features. This provides participants with the ability to work in a resource constrained environment and to show how small ideas build to big results.

Produce visual artifacts that simplify complex ideas. This gives participants the ability to synthesize complexity so that other people can understand and support a new idea.

Requirements

You should have a large workspace where you can spread out all of the course materials

(Optionally) You should have a friend who can work through the course with you

Description

Overview

This course presents an introduction to product management – the process and skills necessary to develop a new idea and bring it to market. This training will help you better think about how to bring innovative new products to market. The course is structured around three main themes:

Defining market opportunities, or arriving at insight Positioning solutions, and learning to articulate valueStructuring delivery by constraining and prioritizing capabilities

Through a mix of lecture and hands-on exploration, participants gain familiarity and competency with the tools used by product managers to think strategically and execute effectively.

Audience



Engineers and designers, who work with product managers and need to better understand how to communicate with them effectivelyProduct managers, looking to expand their skillset to think about their job through a design lens

Business leaders, interested in bringing new forms of creative problem solving and design thinking into their groups in order to change and direct the organizational culture



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