Udemy - MBA course - Marketing and business Strategy

[ FreeCourseWeb.com ] MBA course : Marketing and business Strategy



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MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch

Genre: eLearning | Language: English + .srt | Duration: 40 lectures (3 hour, 32 mins) | Size: 767 MB

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

What you'll learn



Basic Marketing basics like SWOT,4Ps & 7Ps and STP.

Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.

Various marketing channels used by companies

How to do sales and marketing of your product

Amazon 3 key service business strategy to dominate the retail market.

Unit economics matrix like Customer acquisition cot and customer life time value.

Pricing strategy like Price Penetration, Price Bundling, and Price Skimming

Problem with Aggregators, Platform business and Network effect

Business strategy used by startups.

Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc

How product recommendation engine of Netflix and amazon works

Horizontal and vertical strategy used by Samsung

Strategy used by market leader, market follower and Challenger



Requirements



A fresh mindset and curiosity of learning is more than enough



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