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Crossing the Chasm_ Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A Moore EPUB
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07/18/20 at 12:11am GMT+1
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xxCrossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A. Moore EPUB
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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- Crossing the Chasm_ Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A Moore EPUB
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