[GigaCourse.com] Udemy - Professional Certificate in Digital Strategy and Planning

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2.4 GB

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04/20/20 at 3:27pm GMT+1

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Verified by VeriPLUS

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aaee3723ca5724c165ce93db8cff24968b7e93a0

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Description

Udemy - Professional Certificate in Digital Strategy and Planning

Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.

So, in this course we will look at different platforms and funnels:

Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
Market & Niche Research, Competitor Research
Target Audience Research & Customer Avatar Creation

Professional Certificate in Digital Strategy and Planning In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

Created by iMarketer School LONDON
Last updated 4/2020
English
English [Auto-generated]

File list

[GigaCourse.com] Udemy - Professional Certificate in Digital Strategy and Planning
1. Digital Ecosystem/1. Welcome on board!.mp4 5.8 MB
1. Digital Ecosystem/1. Welcome on board!.srt 914 B
1. Digital Ecosystem/10. Content Funnels TOFU.mp4 22 MB
1. Digital Ecosystem/10. Content Funnels TOFU.srt 4.4 KB
1. Digital Ecosystem/11. Content Funnels MOFU.mp4 17.9 MB
1. Digital Ecosystem/11. Content Funnels MOFU.srt 3.7 KB
1. Digital Ecosystem/12. Content Funnels BOFU.mp4 16.7 MB
1. Digital Ecosystem/12. Content Funnels BOFU.srt 4.4 KB
1. Digital Ecosystem/13. In Conclusion.mp4 19.5 MB
1. Digital Ecosystem/13. In Conclusion.srt 4 KB
1. Digital Ecosystem/2. Digital ecosystem - Websites.mp4 43.2 MB
1. Digital Ecosystem/2. Digital ecosystem - Websites.srt 7.2 KB
1. Digital Ecosystem/3. Digital ecosystem - Landing pages.mp4 37 MB
1. Digital Ecosystem/3. Digital ecosystem - Landing pages.srt 6.4 KB
1. Digital Ecosystem/4. Blogging Platforms & Social Microblogging.mp4 37.2 MB
1. Digital Ecosystem/4. Blogging Platforms & Social Microblogging.srt 5.6 KB
1. Digital Ecosystem/5. Other Must-Have Digital Tools.mp4 50.7 MB
1. Digital Ecosystem/5. Other Must-Have Digital Tools.srt 8.4 KB
1. Digital Ecosystem/6. Customer Journey - Lead Magnet.mp4 25.9 MB
1. Digital Ecosystem/6. Customer Journey - Lead Magnet.srt 5.9 KB
1. Digital Ecosystem/7. Customer Journey - Initial Offer.mp4 19.1 MB
1. Digital Ecosystem/7. Customer Journey - Initial Offer.srt 4.6 KB
1. Digital Ecosystem/8. Customer Journey - Core Offer.mp4 20.4 MB
1. Digital Ecosystem/8. Customer Journey - Core Offer.srt 4.8 KB
1. Digital Ecosystem/9. Upsells, Downsells, Cross-Sells.mp4 18.2 MB
1. Digital Ecosystem/9. Upsells, Downsells, Cross-Sells.srt 4.5 KB
2. Market Research/1. Get Started with Market Research.mp4 25.4 MB
2. Market Research/1. Get Started with Market Research.srt 3.5 KB
2. Market Research/10. Side by Side Analysis.mp4 14.2 MB
2. Market Research/10. Side by Side Analysis.srt 2.9 KB
2. Market Research/2. Types of Market Research.mp4 24.7 MB
2. Market Research/2. Types of Market Research.srt 5.7 KB
2. Market Research/3. Identify the problem.mp4 23 MB
2. Market Research/3. Identify the problem.srt 5.7 KB
2. Market Research/4. Establish survey goals.mp4 18.3 MB
2. Market Research/4. Establish survey goals.srt 5.7 KB
2. Market Research/5. How to write survey questions.mp4 25.1 MB
2. Market Research/5. How to write survey questions.srt 6.6 KB
2. Market Research/6. Avoid unwanted results.mp4 18.5 MB
2. Market Research/6. Avoid unwanted results.srt 4.2 KB
2. Market Research/7. Choose a delivery tool.mp4 32 MB
2. Market Research/7. Choose a delivery tool.srt 6.7 KB
2. Market Research/8. Identify Your Competitors.mp4 11.3 MB
2. Market Research/8. Identify Your Competitors.srt 3.2 KB
2. Market Research/9. Competitor Analysis.mp4 29.1 MB
2. Market Research/9. Competitor Analysis.srt 6.4 KB
3. Research Your Target Market/1. Welcome on board!.mp4 6.8 MB
3. Research Your Target Market/1. Welcome on board!.srt 1.2 KB
3. Research Your Target Market/10. Certificate Instructions.html 743 B
3. Research Your Target Market/2. Benefits of Having Customer Avatars.mp4 24.8 MB
3. Research Your Target Market/2. Benefits of Having Customer Avatars.srt 5.2 KB
3. Research Your Target Market/3. How to Profile Customer Avatars.mp4 31 MB
3. Research Your Target Market/3. How to Profile Customer Avatars.srt 7.2 KB
3. Research Your Target Market/4. How to Collect Data.mp4 24.1 MB
3. Research Your Target Market/4. How to Collect Data.srt 4.7 KB
3. Research Your Target Market/5. Dive Deep Into Customer Avatars.mp4 53.3 MB
3. Research Your Target Market/5. Dive Deep Into Customer Avatars.srt 7.8 KB
3. Research Your Target Market/6. Put it Into Work.mp4 27.7 MB
3. Research Your Target Market/6. Put it Into Work.srt 6 KB
3. Research Your Target Market/7. Create Avatar Focused Content.mp4 42.2 MB
3. Research Your Target Market/7. Create Avatar Focused Content.srt 6.4 KB
3. Research Your Target Market/8. Case Study.mp4 45.8 MB
3. Research Your Target Market/8. Case Study.srt 5.3 KB
3. Research Your Target Market/9. In Conclusion.mp4 2.3 MB
3. Research Your Target Market/9. In Conclusion.srt 480 B
4. BONUS 1 Buyer Intelligence/1. Introduction to Buyer Intelligence Course!.mp4 74.1 MB
4. BONUS 1 Buyer Intelligence/1. Introduction to Buyer Intelligence Course!.srt 12.6 KB
4. BONUS 1 Buyer Intelligence/2. Research Competition.mp4 89.1 MB
4. BONUS 1 Buyer Intelligence/2. Research Competition.srt 10.4 KB
4. BONUS 1 Buyer Intelligence/3. Alexa Basics of Profiling.mp4 55.1 MB
4. BONUS 1 Buyer Intelligence/3. Alexa Basics of Profiling.srt 10.3 KB
4. BONUS 1 Buyer Intelligence/4. Gathering More Insights.mp4 63 MB
4. BONUS 1 Buyer Intelligence/4. Gathering More Insights.srt 9.9 KB
4. BONUS 1 Buyer Intelligence/5. Media Kits.mp4 53.4 MB
4. BONUS 1 Buyer Intelligence/5. Media Kits.srt 7.3 KB
4. BONUS 1 Buyer Intelligence/6. A Typical Day.mp4 140.5 MB
4. BONUS 1 Buyer Intelligence/6. A Typical Day.srt 15.2 KB
4. BONUS 1 Buyer Intelligence/7. Media Mapping.mp4 58.1 MB
4. BONUS 1 Buyer Intelligence/7. Media Mapping.srt 6.3 KB
4. BONUS 1 Buyer Intelligence/8. Buying Habits.mp4 110.9 MB
4. BONUS 1 Buyer Intelligence/8. Buying Habits.srt 12.8 KB
5. BONUS 2 Local Marketing/1. Introduction to Local.mp4 86.7 MB
5. BONUS 2 Local Marketing/1. Introduction to Local.srt 8.4 KB
5. BONUS 2 Local Marketing/10. Outsourcing.mp4 19.5 MB
5. BONUS 2 Local Marketing/10. Outsourcing.srt 3.3 KB
5. BONUS 2 Local Marketing/2. Low Hanging Fruit.mp4 50.4 MB
5. BONUS 2 Local Marketing/2. Low Hanging Fruit.srt 10.2 KB
5. BONUS 2 Local Marketing/3. Pinpointing Client Needs.mp4 86.4 MB
5. BONUS 2 Local Marketing/3. Pinpointing Client Needs.srt 13.6 KB
5. BONUS 2 Local Marketing/4. Getting Clients.mp4 119.9 MB
5. BONUS 2 Local Marketing/4. Getting Clients.srt 19.2 KB
5. BONUS 2 Local Marketing/5. Convert HTML to Wordpress.mp4 52.2 MB
5. BONUS 2 Local Marketing/5. Convert HTML to Wordpress.srt 8.3 KB
5. BONUS 2 Local Marketing/6. Template Design.mp4 44.9 MB
5. BONUS 2 Local Marketing/6. Template Design.srt 6.4 KB
5. BONUS 2 Local Marketing/7. Local Search Engine Friendly Content.mp4 46.7 MB
5. BONUS 2 Local Marketing/7. Local Search Engine Friendly Content.srt 8.3 KB
5. BONUS 2 Local Marketing/8. Wordpress Plugins.mp4 70 MB
5. BONUS 2 Local Marketing/8. Wordpress Plugins.srt 11.4 KB

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