Marketing Plan Handbook- Pearson New International Edition, 5th Edition

[ FreeCourseWeb.com ] Marketing Plan Handbook: Pearson New International Edition, 5th Edition



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2013 | English | ISBN: 1292021675 | PDF | 222 pages | 91.74 MB

For marketing courses that focus on creating a marketing plan.



A step-by-step guide to creating a customized marketing plan.



The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.



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