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Product Management For Dummies
PUBLISHER: John Wiley & Sons GENRE
AUTHOR: Brian Lawley, Pamela Schure
FORMAT: EPUB PROTECTION
LANGUAGE: English
Your one-stop guide to becoming a product management prodigy Product
management plays a pivotal role in organizations. In fact, it's now
considered the fourth most important title in corporate America--yet only
tiny fraction of product managers have been trained for this vital
position. If you're one of the hundreds of thousands of people who hold
this essential job--or simply aspire to break into a new role--Product
Management For Dummies gives you the tools to increase your skill level an
manage products like a pro. From defining what product management is--and
isn't--to exploring the rising importance of product management in the
corporate world, this friendly and accessible guide quickly gets you up to
speed on everything it takes to thrive in this growing field. It offers
plain-English explanations of the product life cycle, market research,
competitive analysis, market and pricing strategy, product roadmaps, the
people skills it takes to effectively influence and negotiate, and so much
more. Create a winning strategy for your product Gather and analyze
customer and market feedback Prioritize and convey requirements to
engineering teams effectively Maximize revenues and profitability Product
managers are responsible for so much more than meets the eye--and this
friendly, authoritative guide lifts the curtain on what it takes to
succeed.