10x Landing Pages by Copy Hackers.pdf 8.6 MB Copy Hackers Training.pdf 314.2 KB Live Training/Copywriting Clinic #1 - One Reader and One Offer_3.pdf 1.8 MB Module 0 - Start Here/How to use this course to write more landing pages that perform better - Copy Hackers Training_2.ts 90.6 MB Module 1 - Starting Your Process/Barriers to Conversion - Fight back with copy - Copy Hackers Training.mp4 98.5 MB Module 1 - Starting Your Process/Before You Write - Think like a successful copywriter - Copy Hackers Training.mp4 18.6 MB Module 1 - Starting Your Process/Conversion Copy - Move the prospect to act - Copy Hackers Training.mp4 53.4 MB Module 1 - Starting Your Process/Copy Hackers Training.pdf 314.2 KB Module 1 - Starting Your Process/How to use Module 1 - Copy Hackers Training.ts 5.4 MB Module 1 - Starting Your Process/One Big Idea - Find your most powerful benefit - Copy Hackers Training.mp4 15.7 MB Module 1 - Starting Your Process/One Offer - Match your offer to your reader - Copy Hackers Training.mp4 20.1 MB Module 1 - Starting Your Process/One Promise - Amplify your guarantee - Copy Hackers Training.mp4 38.8 MB Module 1 - Starting Your Process/One Promise - Amplify your guarantee - Copy Hackers Training_2.mp4 25 MB Module 1 - Starting Your Process/One Reader - Write for your ideal prospect - Copy Hackers Training.mp4 39.5 MB Module 1 - Starting Your Process/Rule of One - Engineer consistently great copy - Copy Hackers Training.mp4 21.3 MB Module 1 - Starting Your Process/Stages of Awareness - Understand prospect mindsets - Copy Hackers Training.mp4 24.6 MB Module 1 - Starting Your Process/The AI Spectrum - Identify awareness and influence intent - Copy Hackers Training.mp4 24.7 MB Module 1 - Starting Your Process/The conversion copywriting approach and process - Copy Hackers Training.ts 53.3 MB Module 1 - Starting Your Process/Where Does It Hurt- - Identify and kill prospect pain - Copy Hackers Training.mp4 48.1 MB Module 2 - Finding Your Message/How to use Module 2 - Copy Hackers Training.ts 8.9 MB Module 2 - Finding Your Message/Interviews - Explore deep motivators with first hand emotion - Copy Hackers Training.mp4 32.7 MB Module 2 - Finding Your Message/On-site Polls - Learn what works and what doesn't on your page - Copy Hackers Training.mp4 44.2 MB Module 2 - Finding Your Message/Review Mining - Listen to what your prospects are saying - Copy Hackers Training.mp4 22.3 MB Module 2 - Finding Your Message/Surveys - What to say (and how to say it) to find deeper reasons - Copy Hackers Training.mp4 62 MB Module 2 - Finding Your Message/Usertesting.com - Optimize pages by watching people use them - Copy Hackers Training.mp4 18.1 MB Module 2 - Finding Your Message/Where Do I Start- - Ask the right questions - Copy Hackers Training.mp4 73.7 MB Module 3 - Laying Out Your Page/10_90 - Divide your page to connect and convince - Copy Hackers Training.mp4 11.5 MB Module 3 - Laying Out Your Page/AIDA Framework - Attention, Interest, Desire, Action - Copy Hackers Training.mp4 17.3 MB Module 3 - Laying Out Your Page/AIDA Framework - Attention, Interest, Desire, Action - Copy Hackers Training_2.mp4 72.5 MB Module 3 - Laying Out Your Page/Bottom 90% - Exceed your prospects expectations - Copy Hackers Training.mp4 32.6 MB Module 3 - Laying Out Your Page/Copy Hackers Training.pdf 314.2 KB Module 3 - Laying Out Your Page/Decision Management - Limit options to boost confidence - Copy Hackers Training.mp4 43.8 MB Module 3 - Laying Out Your Page/Hero Section - Lead with what's right, not what's fashionable - Copy Hackers Training.mp4 51.2 MB Module 3 - Laying Out Your Page/Hero Section - Lead with what's right, not what's fashionable - Copy Hackers Training_2.mp4 14.1 MB Module 3 - Laying Out Your Page/How to use Module 3 - Copy Hackers Training.ts 9.9 MB Module 3 - Laying Out Your Page/PAS Framework - Problem, Agitation, Solution - Copy Hackers Training.mp4 24.3 MB Module 3 - Laying Out Your Page/PAS Framework - Problem, Agitation, Solution - Copy Hackers Training_2.mp4 16.3 MB Module 3 - Laying Out Your Page/Spit Drafts - Start with your 'what' messages - Copy Hackers Training.mp4 19.9 MB Module 3 - Laying Out Your Page/The Low-Hanging Hook - Awareness and the top of your page - Copy Hackers Training.ts 35.1 MB Module 3 - Laying Out Your Page/Top 10% - Match your prospects expectations - Copy Hackers Training.mp4 13.5 MB Module 3 - Laying Out Your Page/Top 10% - Match your prospects expectations - Copy Hackers Training.ts 29.2 MB Module 3 - Laying Out Your Page/What vs How - Separate strategy from execution - Copy Hackers Training.mp4 13.2 MB Module 4 - Writing and Editing in the Awesome/Attention Management - Get visitors to focus on your goal - Copy Hackers Training.mp4 46.6 MB Module 4 - Writing and Editing in the Awesome/Beyond Bullets - How to create fascinations that keep your One Reader reading - Copy Hackers Training.ts 67 MB Module 4 - Writing and Editing in the Awesome/Bullet Lists and Mega Lists - Use lists to inspire visitors - Copy Hackers Training.mp4 29.7 MB Module 4 - Writing and Editing in the Awesome/Clarity - Edit to make targets pay attention, not think harder - Copy Hackers Training.mp4 36.4 MB Module 4 - Writing and Editing in the Awesome/Clarity - Edit to make targets pay attention, not think harder - Copy Hackers Training_2.mp4 13.5 MB Module 4 - Writing and Editing in the Awesome/Copy Hackers Training.pdf 314.2 KB Module 4 - Writing and Editing in the Awesome/Copywriting Trick - -Blank for your blank- - Copy Hackers Training.mp4 26 MB Module 4 - Writing and Editing in the Awesome/Copywriting Trick - -Blank for your blank- - Copy Hackers Training_2.mp4 6.2 MB Module 4 - Writing and Editing in the Awesome/Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training.mp4 23 MB Module 4 - Writing and Editing in the Awesome/Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training_2.mp4 13.5 MB Module 4 - Writing and Editing in the Awesome/Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training_3.mp4 10.4 MB Module 4 - Writing and Editing in the Awesome/Crossheads - Introduce the why of a section, not the what - Copy Hackers Training.mp4 17.2 MB Module 4 - Writing and Editing in the Awesome/Crossheads - Introduce the why of a section, not the what - Copy Hackers Training_2.mp4 70.5 MB Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training.mp4 34.5 MB Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training.ts 52.3 MB Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training_2.mp4 34.5 MB Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training_2.ts 36.1 MB Module 4 - Writing and Editing in the Awesome/How to use Module 4 - Copy Hackers Training.ts 9.3 MB Module 4 - Writing and Editing in the Awesome/Intros & Conclusions - Cut out the fluff and get to the point - Copy Hackers Training.mp4 17.6 MB Module 4 - Writing and Editing in the Awesome/Intros & Conclusions - Cut out the fluff and get to the point - Copy Hackers Training_2.mp4 31.2 MB Module 4 - Writing and Editing in the Awesome/Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive - Copy Hackers Training.ts 52.7 MB Module 4 - Writing and Editing in the Awesome/Personality, Voice and Tone - Connect with your targets - Copy Hackers Training.mp4 72.2 MB Module 4 - Writing and Editing in the Awesome/Pricing Tables - Increase conversions with comparison - Copy Hackers Training.mp4 33.7 MB Module 4 - Writing and Editing in the Awesome/Quick Consumption - Really simple, really effective ways to make your copy read better - Copy Hackers Training.ts 18.6 MB Module 4 - Writing and Editing in the Awesome/So What-- and -Prove It- - Because people don't believe you - Copy Hackers Training.ts 11.8 MB Module 4 - Writing and Editing in the Awesome/Social Proof - Who's the right person to deliver the message- - Copy Hackers Training.mp4 12.1 MB Module 4 - Writing and Editing in the Awesome/Specificity - Use real numbers to persuade targets - Copy Hackers Training.mp4 26.3 MB Module 4 - Writing and Editing in the Awesome/Specificity - Use real numbers to persuade targets - Copy Hackers Training_2.mp4 6.5 MB Module 4 - Writing and Editing in the Awesome/Specificity - Use real numbers to persuade targets - Copy Hackers Training_3.mp4 6.2 MB Module 4 - Writing and Editing in the Awesome/Stickiness - Play with language intentionally - Copy Hackers Training.mp4 40.5 MB Module 4 - Writing and Editing in the Awesome/Stickiness - Play with language intentionally - Copy Hackers Training_2.mp4 10 MB Module 4 - Writing and Editing in the Awesome/Stickiness - Play with language intentionally - Copy Hackers Training_3.mp4 6.5 MB Module 4 - Writing and Editing in the Awesome/The Close - Lower the risk of taking your One Offer - Copy Hackers Training.mp4 24.9 MB Module 4 - Writing and Editing in the Awesome/Two Simple Steps - Brief yourself, and do quick tests - Copy Hackers Training.ts 32.1 MB Module 4 - Writing and Editing in the Awesome/Videos - Use the right thumbnails to boost plays - Copy Hackers Training.mp4 18.5 MB Module 4 - Writing and Editing in the Awesome/What's In It for Me- - Turn features into tangible benefits - Copy Hackers Training.mp4 41.9 MB Module 4 - Writing and Editing in the Awesome/What's In It for Me- - Turn features into tangible benefits - Copy Hackers Training_2.mp4 17.5 MB Read Me.txt 759 B Resources/All the Worksheet, Cheatsheets & Templates/10x Landing Pages - Mind Reader Shortcuts.pdf 166.7 KB Resources/All the Worksheet, Cheatsheets & Templates/10x Landing Pages Brief.pdf 481.7 KB Resources/All the Worksheet, Cheatsheets & Templates/5 Stages of Awareness - 10XLP.pdf 68.4 KB Resources/All the Worksheet, Cheatsheets & Templates/7 Deadly Sins Exercise - 10XLP.pdf 69.4 KB Resources/All the Worksheet, Cheatsheets & Templates/7 Maxims for Successful Converting Copy - 10XLP.pdf 65.9 KB Resources/All the Worksheet, Cheatsheets & Templates/8 Factors that Influence Intent - 10XLP.pdf 101.4 KB Resources/All the Worksheet, Cheatsheets & Templates/8 Ways to Get Customers To Say _Yes_ - 10XLP.pdf 68.3 KB Resources/All the Worksheet, Cheatsheets & Templates/9 Points About Headlines & Buttons - 10XLP.pdf 141.5 KB